The idea behind this campaign was to draw inspiration from the small sketches and doodles that we often use to express our ideas.
Although the BIC ballpoint pen is not traditionally used for illustration, it can serve as a powerful tool for unleashing your creativity and expressing yourself in unique ways.
From a song lyric on a napkin to a game or outfit concept in a notebook, everything begins with a spark of creativity and inspiration, It all begins with BIC, (“Tudo começa com Bic” PT/BR as you’ll see on the designs).
All of the doodles, drawings, and illustrations for this campaign were crafted on physical paper using real BIC ballpoint pens, and then digitally captured and edited to preserve their authentic texture and feel.
This campaign ran for over a year in Brazil, Argentina, and other Latin American countries.
My role: Art Director
Copywriter: Andre Nishiwaki
Agency: Hogarth Worldwide
Graphic Production: PICT