Tramontina is the largest Brazilian company that produces cookware, cutlery, and home appliances.
Their product line includes the versatile Lyon 360 pan, which boasts a multitude of features.
The Lyon 360 can function as a dutch oven, fryer, and roasting pan, allowing users to prepare an entire menu with just one pan.
Since you can make a whole menu just using it. The design of old school bistro menus was my inspiration for this campaign.
Agency: J. Walter Thompson
Client: Tramontina
My Role: Art Director