Tramontina / Wunderman Thompson / Campaign KV

Tramontina is the largest Brazilian company that produces cookware, cutlery, and home appliances. 
Their product line includes the versatile Lyon 360 pan, which boasts a multitude of features. 
The Lyon 360 can function as a dutch oven, fryer, and roasting pan, allowing users to prepare an entire menu with just one pan.

Since you can make a whole menu just using it. The design of old school bistro menus was my inspiration for this campaign.

Agency: J. Walter Thompson
Client: Tramontina
My Role: Art Director

ART DIRECTOR AND GRAPHIC DESIGNER BASED IN AMSTERDAM  ART DIRECTOR AND GRAPHIC DESIGNER BASED IN AMSTERDAM   ART DIRECTOR AND GRAPHIC DESIGNER BASED IN AMSTERDAM   ART DIRECTOR AND GRAPHIC DESIGNER BASED IN AMSTERDAM