Mood / Brand Identity

Mood is a massage therapist school based in the Netherlands. 
They have a more holistic approach to teaching, keeping the spiritual heritage of those treatments.
The gradients represents the spirituality, shaped into portals that represent the opportunity of a new career, which is the main reason why people look for Mood. 
The colours of the chakras were used as a pallet.
In order to keep visual unity, we created from scratch a figma plug-in to easily generate the gradient portals, keeping the brand cohesive.

Agency: Flirt Creativity
My Role: Graphic Designer and Art Director
Designers: Sjoerd and Diederick Boeschoten
Web Design: Diederick Boeschoten
Copy: Gabriel Mihalesco


In order to keep the brand cohesive, we developed the Mood Gradient Generator, a Figma plug-in. 
This tool automates the gradient generation process, allowing users to customize masks, colors, and blur intensity.
Watch the video above to see the plug-in in action.
The colours were inspired by the vibrant hues of the chakras. 
Each color corresponds to a specific chakra and its associated region of the body, creating a visual harmony that reflects the holistic nature of the school's approach to massage therapy. The color palette not only adds a touch of energy but also communicates the interconnected balance the school strives to achieve.





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