WT asked me to create a visual identity for their social media.
They asked for an identity that conveys credibility, easy to roll out, and still looks cool.
The graphic idea that permeates the institutional communication involves the modular use of typographies.
The WT Instagram account is divided into editorials such as news, culture, business, and world.
The WT title changes according to the editorial, and a unique typography is used for each editorial.
These typographies also serve as graphic resources for other medias.
Agency: Wunderman Thompson
Client: Wunderman Thompson
My Role: Art Director & Graphic Designer