Nuar is a vegan footwear brand and content platform that belongs to the Grendene Group, which is the largest multi-brand fashion group in Brazil and includes fashion icons like Melissa. The visual identity of Nuar was designed to be fun, organic, and adaptable across both digital and print media.
To create the visual identity, we conducted interviews with over 50 vegan individuals to gather visual insights around this culture.
The colors and shapes were derived from these interviews, resulting in a unique and authentic aesthetic.
The illustrations were crafted with the intention of being visually versatile and open to multiple interpretations, allowing them to be reimagined and re-signified in different contexts.
My role: Creative and Art Director
Copywriter: Natália Pompeu
Designers: Max Fonseca, Arthur Miller
Illustrator: Herbie Loureiro